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Event sponsorship

The Department of Transport and Main Roads sponsorship policy was developed to ensure all sponsorships contribute to our core business and deliver results for the Queensland community.

Our policy, in-line with the whole-of-government sponsorship policy and framework, has specific criteria that sponsorship proposals must meet.

The department’s sponsorship policy and procedures have been established to ensure optimum use of public resources and value for money. A mutually attractive sponsorship agreement depends largely on good planning and preparation. Ample lead-time should be allowed for the preparation, negotiation and establishment of a sponsorship agreement.

Assessment criteria

All proposals must relate and contribute to the department’s objectives outlined in the Corporate Plan and to the Queensland Government priorities. For example, logo exposure opportunities for the department should not be considered the primary benefit of sponsorship.

Proposals that do not meet the criteria, that do not provide the correct information, or that are not received well in advance of the initiative may not be considered.

Sponsorship considerations

Types of activities not considered for sponsorship include:

  • funding for individuals, political or religious organisations
  • activities that are not directly aligned to the Transport and Main Roads’ corporate plan objectives and Queensland Government priorities
  • any event that is considered a high risk or contravenes the department’s policies or policy intent
  • activities that do not represent value for money
  • initiatives that include relationships with tobacco and alcohol
  • initiatives that include product endorsements
  • sponsorship to organisations if the sponsorship fee will be used to provide sponsorship or a grant to a third party.

Sponsorship proposal

When seeking sponsorship please ensure your written proposal includes:

  • an executive summary outlining how the proposal links to the department’s corporate objectives and the Queensland Government priorities
  • amount of money or “in kind” (non-financial) support required
  • background information on the organisation or body that manages the initiative including whether it has an Australian Business Number (ABN) and whether it is GST registered
  • any background information and statistics on the initiative over previous years (if applicable)
  • the proposed target audience, date and location of the initiative
  • details about the marketing activities and media coverage
  • a comprehensive list of benefits, including how they relate to the department’s objectives
  • any specific opportunities to promote the department’s key messages to the audience
  • other sponsors, particularly if they are Queensland Government departments.

Proposals will be forwarded and assessed by the relevant business area of the department and a recommendation will be made with the approval of senior management. Organisations will be advised of the outcomes of the consideration of their proposal.

For more information, please send your proposal or request to:

Department of Transport and Main Roads
GPO Box 1549
Brisbane QLD 4001

Last updated
15 August 2016