Travel demand management
Worldwide experience has shown that congestion cannot be managed solely by building more roads and river crossings and continuing to expand public transport services.
Managing congestion means addressing travel demand by creating incentives for more efficient use of the existing network out of peak periods and out of congested areas.
Habitual travel patterns are not always easily changed but individual travel choices can contribute a great deal. Changing travel behaviour to manage congestion is a shared responsibility between government, industry and the community.
Success so far
TravelSmart encourages participants to reduce car use and consider environmentally-friendly travel options.
In 2006, the Brisbane North TravelSmart Communities project resulted in a 49% increase in walking, 58% increase in cycling and a 22% increase in public transport^.
^these figures are from the Brisbane North TravelSmart Communities study.