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Aircare

The aircare public education campaign launched in 1997. The campaign is an initiative of the South East Queensland Integrated Regional Transport Plan — a 25 year plan to manage the region's transport challenges. The aircare public education campaign aims to contribute to improving air quality in south east Queensland by encouraging motorists to reduce the pollution caused by motor vehicles.

For further information about the aircare campaign, download the public education campaign summary.

Campaign advertisements (1997 - 2003)

Television advertisement 'Invisible emissions'

An image from the 'Invisible emissions' television advertisement.

Print advertisement 'Change your tune'

An image of the aircare print advertisement.

Outdoor advertisement 'Change your tune'

An image of the outdoor advertisement.

Postcard 'Change your tune'

An image of the front of the aircare postcard.

An image of the back of the aircare postcard.

Last updated: 26 March 2010