Anti-drink driving
Drink driving continues to be one of the major killers on Queensland's roads.
The Department of Transport and Main Roads regularly runs anti-drink driving public education campaigns that are closely coordinated with Queensland Police Service enforcement efforts (such as random breath testing).
Downloads
Current campaign
The most recent anti-drink driving public education campaign encourages motorists to Think before you drink. Think twice before you drive. The campaign uses, television, outdoor and ambient advertising (including advertising in pubs and clubs). The advertising is scheduled to appear during holiday periods and long weekends — statistics show a higher proportion of drink driving related crashes at these times.
The campaign first went to air over Christmas on 17 December 2010 until 22 January 2011 and will run again from 10 April 2011 until July 2011.
A number of television commercials are being developed to run in phases and are planned to run at various times until 2013. Two television commercials will appear over the Easter period 17 April - 4 June 2011.
The first commercial 'Reflections – anxious and uncertain' encourages motorists to consider the consequences of their intention to drink and drive by the people who matter most to them.
The second commercial 'Reflections – Police presence' reminds motorists you can be caught for drink driving anywhere, anytime.
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Current advertisements
Television advertisement 'Reflections – anxious and uncertain' (rated G)
'Reflections – anxious and uncertain' television advertisement — rated G# (WMV, 5.5 MB)
Transcript of 'Reflections – anxious and uncertain' television advertisement (PDF, 44 KB)
Television advertisement 'Reflections – Police presence' (rated G)
'Reflections – police presence' television advertisement — rated G# (WMV, 3.59 MB)
Transcript of 'Reflections – police presence' television advertisement (PDF, 43 KB)
Outdoor billboard advertisement 'Think before you drink. Think twice before you drive.'
'Think before you drink. Think twice before you drive.' outdoor advertisement (PDF, 127 KB)
Online advertising
Entertainment and sports sites:
'Think before you drink.' online advertisement (SWF, 3 KB)
'Think twice before you drive.' online advertisement (SWF, 7 KB)
Facebook:
| Advertisement 1 |
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Think before you drink.
Ask yourself how you would feel if you registered 0.05 BAC or over? What would you tell your family and friends? |
| Advertisement 2 |
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Think before you drink.
Ask yourself how you would feel if you registered 0.05 BAC or over? What would you tell your boss? |
| Advertisement 3 |
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Think before you drink.
Having a few drinks later? Before you convince yourself you're ok to drive, remember you don't have to feel drunk to be over the limit. |
| Advertisement 4 |
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Think before you drink.
Drinking tonight? Over 2 million Queensland drivers will be breathalysed this year, so expect to be tested. |
ATM Advertising:
Convenience advertising
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Previous campaigns
Outdoor and convenience advertisements
Radio advertisement
Television advertisements
- 'Drink drive. You lose.' — rated PG# (MPEG, 2.58 MB)
Transcript of 'Drink drive. You lose.' (PDF, 21 KB) - 'A little bit worried' — rated G# (WMV, 1.34 MB)
Transcript of 'A little bit worried' (PDF, 25 KB) - 'Loser' — rated G# (MPEG, 5.45 MB)
Transcript of 'Loser' (PDF, 26 KB) - 'Workshop' — rated G# (MPEG, 7.45 MB)
Transcript of 'Workshop' (PDF, 22 KB) - 'Hannah' — rated G# (MPEG, 7.45 MB)
Transcript of 'Hannah' (PDF, 21 KB) - 'The boss' — rated G# (MPEG, 7.45 MB)
Transcript of 'The boss' (PDF, 23 KB)
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#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.
