Anti–drug driving
Drug driving is on the increase, with six per cent of motorists having admitted to driving after using illegal drugs. The most commonly used illegal drug is marijuana, closely followed by speed and ecstasy.
Driving under the influence of drugs is dangerous. Side effects of drugs include slower reaction times, distorted perceptions of speed and distance, and reduced concentration and coordination — why would you risk it?
In 2007, the Department of Transport and Main Roads (then Queensland Transport) launched a public education campaign to raise awareness about random roadside drug testing, which commenced on 1 December 2007. The campaign slogan was 'If you drive on drugs, you're out of your mind'.
The campaign consisted of television, cinema, radio, online, convenience and print advertising, along with targeted publicity and promotional activity.
For more information about the anti-drug driving campaign, download the
public education campaign summary (PDF, 188 KB).
Campaign advertisements (2007)
Television advertisement
Radio advertisements
Online advertisements
Download the 'Marijuana' online advertisement (SWF, 24 KB)
Download the 'Speed and ice' online advertisement (SWF, 27 KB)
Download the 'Ecstasy' online advertisement (SWF, 12 KB) Convenience advertisements*
Download the 'Male driver' convenience poster (PDF, 241 KB)
Download the 'Female driver' convenience poster (PDF, 217 KB)
Download the 'Heavy vehicle driver' convenience poster (PDF, 187 KB)Print advertisements*
Download the 'Heavy vehicle drivers' print advertisement (PDF, 277 KB)
Download the 'Young drivers' print advertisement (PDF, 212 KB) Previous anti-drug driving campaigns (1999)
The department first allocated funds for an anti-drug driving public education campaign in 1999. The target audience for this campaign was segmented into two categories based on the nature of their drug use: people who drive after taking prescription or over the counter medicine, and illicit drug users who drive after taking recreational drugs.
For more information about
drugs and driving public education (PDF, 30 KB) is available to download.
Additional information on the subject can be found in the
drugs and driving brochure (PDF, 572 KB).
Poster
* These campaign materials were current up until 31 December 2008. The first offence penalty in these advertisements was increased on 1 January 2009.
