Anti-speeding campaign

Speeding is a contributing factor in 1 in every 5 road fatalities.

Anti-speeding campaigns aim to save lives by slowing down speeding motorists and reminding them of the real dangers and consequences of speeding.

Current campaign

The Better slow down anti-speeding campaign launched in March 2013. The campaign uses refreshed creative from the previous Slow down stupid campaign which ran from 2008 to 2011. The rebranded ‘Nightmare’ commercial features on television, billboard and radio.

The campaign educates and encourages people to change their behaviour by considering the consequences of what may happen to you and your passengers if you speed.

While the message applies to the wider community, it was especially targeted towards males aged 17–24 who have the highest involvement as drivers or riders in fatal speed-related crashes.

Recent campaign

The Slow down stupid anti-speeding campaign launched in November 2008.

The campaign reminded the main culprits of speed related crashes (males aged 17 to 39 years) of the most important reasons to slow down — for their family, friends and loved ones.

Phase 1

Phase 1 of the campaign featured two television advertisements (Nightmare and Three little words), outdoor advertisements, paid online advertising and a viral online promotion.

Phase 2

Phase 2 of the campaign launched in June 2009. This phase featured a new television advertisement, In a flash, along with Three little words continuing from phase one.

Phase 3

Phase 3 launched in November 2009 and featured a new television advertisement, Faces, along with Tegan, from the Share My Story campaign. Outdoor advertisements from phase one were also displayed throughout Queensland.

Phase 4

Phase 4 launched in November 2010 and featured a new television advertisement It hurts, along with Nightmare reappearing from Phase 1. Outdoor and online advertisements from phase one were also placed again.

Phase 5

Phase 5 launched in June 2011 and featured a new television advertisement Life. Outdoor advertisements from phase one were also placed again.

Current advertisements

Television advertisement 'Nightmare' (rated M)

• Television advertisement ‘Better slow down’ (rated M) (WMV, 2.51 MB)
• Transcript for television advertisement 'Better slow down' (PDF, 68 KB)

Radio advertisements

• Radio advertisement 'Better slow down' (MP3, 473 KB) 
  Transcript of 'Better slow down' (PDF, 39 KB)
• Radio advertisement 'Fines and demerit points' (MP3, 468 KB) 
  Transcript of 'Fines and demerit points' (PDF, 39 KB)

Outdoor advertisement

 

Outdoor advertisement 'Better slow down' (PDF, 1.02 MB) 

Recent advertisements

Anti-speeding campaign – Queensland television spot schedule June 2011 (PDF, 100 KB)

Television advertisement 'Life' (rated PG)

'Life' television advertisement — rated W# (MPG, 6.76 MB) 
Transcript of the 'Life' television advertisement

Television advertisement 'It hurts' (rated W)

'It hurts' television advertisement — rated W# (MPG, 7.66 MB)
Transcript of the 'It hurts' television advertisement (PDF, 27 KB)

Television advertisement 'Faces' (rated M)

Television advertisement 'In a flash' (rated PG)

Television advertisement 'Three little words' (rated W)

'Three little words' television advertisement — rated W# (MPG, 2.93 MB)
Transcript of the 'Three little words' television advertisement (PDF, 20 KB)

Television advertisement 'Nightmare' (rated M)

'Nightmare' television advertisement — rated M# (MPG, 5.12 MB)
Transcript of the 'Nightmare' television advertisement (PDF, 22 KB)

Outdoor advertisement 'Slow down stupid'

Previous campaigns

50 km/h local street speed limit

• 50 km/h local street speed limit public education campaign summary (PDF, 60 KB)
• 50 km/h — rated G# (MPEG, 2.55 MB)