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Anti-speeding

Many people believe speeding is not dangerous and they can do it safely. These people are kidding themselves.

In 2009, 75 lives were lost on Queensland's road due to speeding. For the past five years (2005-2009), speeding has been a contributing factor in almost one in every four road fatalities. This is simply unacceptable.

In an effort to slow down speeding motorists and save lives, the Department of Transport and Main Roads runs anti-speeding campaigns to remind drivers of the real dangers of speeding and the potential consequences.

Downloads

• Anti-speeding public education campaign summary (PDF, 136 KB)
• Road safety market research fact sheet (PDF, 106 KB)

Current campaign

The Slow down stupid anti-speeding campaign launched in November 2008.

The campaign reminds the main culprits of speed related crashes (males aged 17 to 39 years) of the most important reasons to slow down — if not for their own lives and wellbeing, then for their family, friends and loved ones.

Phase one

The first phase of the campaign featured two television advertisements (Nightmare and Three little words), outdoor advertisements, paid online advertising and a viral online promotion.

Phase two

The second phase of the campaign launched in June 2009. This phase featured a new television advertisement, In a flash, along with Three little words continuing from phase one.

Phase three

Launched in November 2009, the third phase featured a new television advertisement, Faces, along with Tegan, from the Share My Story campaign. Outdoor advertisements from phase one were also displayed throughout Queensland.

Phase four

Launched in November 2010, this phase features a new television advertisement It hurts, along with Nightmare reappearing from Phase one. Outdoor and online advertisements from phase one were also placed again.

Phase five

Launched in June 2011, this phase features a new television advertisement Life. Outdoor advertisements from phase one were also placed again.

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Current advertisements

Anti-speeding campaign – Queensland television spot schedule June 2011 (PDF, 100 KB)

Television advertisement 'Life' (rated PG)

'Life' television advertisement — rated W# (MPG, 6.76 MB) 
Transcript of the 'Life' television advertisement

Television advertisement 'It hurts' (rated W)

'It hurts' television advertisement — rated W# (MPG, 7.66 MB)
Transcript of the 'It hurts' television advertisement (PDF, 27 KB)

Television advertisement 'Faces' (rated M)

Television advertisement 'In a flash' (rated PG)

Television advertisement 'Three little words' (rated W)

Television advertisement 'Nightmare' (rated M)

Outdoor advertisement 'Slow down stupid'

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Previous campaigns

50 km/h local street speed limit

• 50 km/h local street speed limit public education campaign summary (PDF, 60 KB)
• 50 km/h — rated G# (MPEG, 2.55 MB)

#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.