Because enough is enough
The 'Because enough is enough' public education campaign was one of the key initiatives to come out of the Road Safety Summit 2006. The objectives of the 'Because enough is enough' campaign were to:
- create an understanding of the road safety initiatives that were implemented to save lives
- engender community support for improving road safety
- keep road safety top of mind and put it on the social agenda
- plead for Queenslanders to take care on our roads.
The campaign consisted of television, radio, press and outdoor advertising, along with a dedicated website, song and mobile phone ringtone. A number of supporting collateral items were also produced, including bumper stickers, notepads, pens and lanyards.
Campaign advertisements (2006-07)
Television advertisements
- View 'Because enough is enough' — 60 seconds (MPG, 6.54 MB)
Transcript of the 'Because enough is enough' — 60 seconds (PDF, 21 KB) - View 'Because enough is enough — Easter 2006' — 45 seconds (MPG, 4.73 MB)
Transcript of the 'Because enough is enough — Easter 2006' — 45 seconds (PDF, 21 KB) - View 'Because enough is enough — Christmas 2006 and Easter 2007' — 30 seconds (MPG, 3.11 MB)
Transcript of the 'Because enough is enough — Christmas 2006 and Easter 2007' — 30 seconds (PDF, 21 KB) - View 'Because enough is enough — speeding' — 30 seconds (MPG, 2.81 MB)
Transcript of the 'Because enough is enough — speeding' — 30 seconds (PDF, 21 KB) - View 'Because enough is enough — drink driving' — 30 seconds (MPG, 2.36 MB)
Transcript of the 'Because enough is enough — drink driving' — 30 seconds (PDF, 21 KB) - View 'Because enough is enough — young drivers' — 30 seconds (MPG, 3.12 MB)
Transcript of the 'Because enough is enough — young drivers' — 30 seconds (PDF, 21 KB) - View 'Because enough is enough — immediate licence suspension' — 15 seconds (MPG, 1.01 MB)
Transcript of the 'Because enough is enough — immediate licence suspension' — 15 seconds (PDF, 21 KB)
Radio advertisements 'Wayne Bennett'
Outdoor advertisements 'Drive safely these holidays'
Song and lyrics
Ringtones
- Make sure that your phone can play true tone, polyphonic or monotonic ringtones.
- Select the appropriate ringtone type for your phone.
- Click on the link to download the ringtone, or right click and click 'save target as', or, for Mac users, drag the link onto your desktop.
- Connect your phone via a data cable to your computer to install the ringtone onto your mobile phone.
Last updated: 09 July 2010
