Bicycle safety
The Department of Transport and Main Roads' public education campaigns for cycling aim to improve road safety for cyclists.
As detailed in the Queensland Cycle Strategy 2011-2021, the government’s vision for cycling in Queensland is more cycling, more often on safe, direct and connected routes.
Current campaign information
The new 'Share the road' campaign aims to raise awareness of cycling safety, in particular how cyclists and motorists can share the road responsibly.
The new campaign refreshes the previous Share the Road campaign developed in 2000.
The refreshed campaign is an illustration of the government’s continued commitment to doubling cycling’s share of commute trips by 2021 as detailed the the Queensland Cycling Strategy 2011-2021.
Previous campaign information
The 'Keep your head in a helmet' campaign sought to educate children about the benefits of wearing a helmet while cycling.
The 'Share the road' campaign aimed to teach motorists and cyclists how to share the road safely. This campaign stemmed from the government's commitment to increase the number of cyclists in Queensland.
Information on these campaigns can be found below:
Television advertisement
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