Driving tired campaigns
Fatigue is a 'big killer' on our roads. It can be experienced by anyone anytime – on both long and short trips. Fatigue is as dangerous as speeding and drink driving – getting behind the wheel after 17 hours without sleep has the same effect on a person's driving as having a blood alcohol level of 0.05*.
All Queensland motorists need to wake up to the warning signs of fatigue. These include:
- heavy eyes
- blurred vision
- reduced concentration.
If you experience these signs pull over to a safe place to rest or swap drivers and avoid driving tired.
* Transport Accident Commission, Victoria, 2009
The Wake up to the signs fatigue public education campaign was launched in September 2009. The primary audience for this campaign was men due to their over-representation in fatigue-related crashes. The campaign urged drivers experiencing fatigue to swap drivers or pull over.
This campaign included television advertisements which aired in metropolitan and regional locations, outdoor billboards placed in high fatigue crash zones and a radio advertisement.
Advertisement 'Lone driver' (60-sec – rated G)
Television advertisement 'Lone driver' (30-sec – rated G)
Television advertisement 'Lone driver' (15-sec – rated G)
Outdoor advertisement 'Mate'
Outdoor advertisement 'Sore eyes'
Radio advertisement 'Roadworthy'
Television advertisement 'Micro sleeps' (2004-07)
Radio advertisement 'Snoring'