Ongoing education of motorcyclists and other road uses is a key aspect of the department’s multi-pronged approach to improving safety for riders, along with legislative and policy strategies and engineering improvements to the road environment.
Current campaign (2010–11)
The motorcycle safety campaign Be aware. Take care. Survive. encouraged motorcyclists to understand their own heightened vulnerability and realise their actions and choices can greatly influence their level of risk.
The motorcycle safety campaign Be aware. Take care. Survive. encouraged motorcyclists to understand their own heightened vulnerability and realise their actions and choices can greatly influence their level of risk.
The campaign aimed to reduce motorcyclist serious injuries and fatalities by encouraging riders to anticipate and avoid risks. It also highlighted to other road users the importance of watching out for motorcyclists as they have less protection in the event of a crash.
Television ads aired from May to July 2011 supported by outdoor billboards, convenience posters and online advertising which appeared from late May through June 2011.
The campaign was supported by the Queensland Motorcycle Riders’ Guide. The guide aims to alert riders about the risks they face on the road and encourages them to take responsibility for their own safety. It also encourages riders to brush up on motorcycle road rules and provides information on licensing and registration processes in Queensland.
The guide and accompanying animated demonstrations that outline safe riding techniques are available at the motorcycle safety website.
