School transport safety campaigns
The safety of students travelling to and from school is one of the most important issues faced by government and school communities. Injuries to students are not acceptable in our society and there is an ongoing demand to make the roads around schools safer.
Improving the safety of school travel relies on the involvement and commitment from road and transport authorities and school communities, parent associations, educational authorities and police. Everyone needs to accept ownership.
Recent campaign
The New rules around schools campaign launched in January 2012.
The campaign aimed to educate the community about changes to school zone times and signage being implemented. It encouraged drivers to 'Look for the signs, check the times' and slow down around schools.
To learn more about the standardised operation of school zones visit the School zones – road safety initiatives page.
Television advertisement
Radio advertisement
Print advertising
Online advertising
Back-to-School road safety campaign
Back-to-school road safety education kits for all Queensland Prep and Year One students early in 2009 and 2011. These kits aimed to help parents and teachers develop vital road safety skills in young students.
The kits feature a Road Safety Hero who shares tips for different road situations. Using this program children should be able to apply their new knowledge to road situations they come across.
The Back-to-School campaign resources can be downloaded below.
Back-to-school campaign resources
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Parents' information booklet (PDF, 904 KB)
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Back-to-School kids' activity book (PDF, 3.2 MB) also available in easy to download sections:
- Back-to-School kids' colour cover (PDF, 208 KB)
- Back-to-School kids' colour rule 1 (PDF, 191 KB)
- Back-to-School kids' colour rule 2 (PDF, 296 KB)
- Back-to-School kids' colour rule 3 (PDF, 386 KB)
- Back-to-School kids' colour rule 4 (PDF, 358 KB)
- Back-to-School kids' colour rule 5 (PDF, 331 KB)
- Back-to-School kids' colour rule 6 (PDF, 562 KB)
- Back-to-School kids' colour rule 7 (PDF, 460 KB)
- Back-to-School kids' colour rule 8 (PDF, 330 KB)
- Back-to-School kids' colour rule 9 (PDF, 521 KB)
- Back-to-School kids' colour rule 10 (PDF, 780 KB)
Previous campaign materials
Raising awareness of road safety in school communities
The Department of Transport and Main Roads is committed to reducing injuries and fatalities as students travel to and from school.
Schools can help raise awareness of road safety issues in their school community by publishing articles in their school newsletters. Articles and information that can be incorporated into these school communication tools are listed below.
The School environment safety guidelines provide more than 1700 Queensland schools with an easy-to-use tool that helps to make school road environments safer for children.
