School transport safety
The safety of students travelling to and from school is one of the most important, and often emotive, issues faced by government and school communities. Injuries to students are not acceptable in our society, and there is an ongoing demand to make the roads around schools safer.
Improving the safety of school travel is dependent on the involvement and commitment, not only from road and transport authorities, but also from school communities, parent associations, educational authorities and police. Everyone needs to accept ownership.
New rules around schools road safety campaign
The 'New rules around schools' campaign launched in January 2012.
The campaign aims to educate the community about changes to school zone times and signage being implemented. It will encourage drivers to 'Look for the signs, check the times' and slow down around schools.
The campaign is aimed at all Queensland motorists, with a specific focus on those 30–49 years of age as this is the age group most highly represented, with the highest proportion of speeding drivers.
For more information about this road safety campaign read the New rules around schools campaign fact sheet (PDF, 65 KB). To learn more about the standardised operation of school zones visit the 'School zones – road safety initiatives' page.
Television advertisement
New rules around schools campaign – television spot schedule January 2012 (PDF, 160 KB)
Radio advertisement
Print advertising

Online advertising
Back-to-School road safety campaign
At the start of each year many young Queensland students not only enter school for the first time but they also begin dealing and interacting with our roads too. It is important that these young Queenslanders know and practise road safety skills.
The Department of Transport and Main Roads provided 'back-to-school' road safety education kits for all Queensland Prep and Year One students early in 2009 and 2011. The objective of these kits is to help parents and teachers develop vital road safety skills in young students. The kits are distributed every alternate year.
The kits feature a Road Safety Hero who shares tips about what to do in different road situations. By guiding children through different situations via this program they should be able to apply their new knowledge to situations they come across.
The Back-to-School campaign resources can be downloaded below.
Back-to-school campaign resources
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Back-to-School bag tag (PDF, 143 KB)
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Parents' information booklet (PDF, 904 KB)
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Back-to-School kids' activity book (PDF, 3.2 MB) also available in easy to download sections:
- Back-to-School kids' colour cover (PDF, 208 KB)
- Back-to-School kids' colour rule 1 (PDF, 191 KB)
- Back-to-School kids' colour rule 2 (PDF, 296 KB)
- Back-to-School kids' colour rule 3 (PDF, 386 KB)
- Back-to-School kids' colour rule 4 (PDF, 358 KB)
- Back-to-School kids' colour rule 5 (PDF, 331 KB)
- Back-to-School kids' colour rule 6 (PDF, 562 KB)
- Back-to-School kids' colour rule 7 (PDF, 460 KB)
- Back-to-School kids' colour rule 8 (PDF, 330 KB)
- Back-to-School kids' colour rule 9 (PDF, 521 KB)
- Back-to-School kids' colour rule 10 (PDF, 780 KB)
Previous campaign materials
Raising awareness of road safety in school communities
The Department of Transport and Main Roads is committed to reducing injuries and fatalities as students travel to and from school.
Schools can help raise awareness of road safety issues in their school community by publishing articles in their school newsletters. Articles and information that can be incorporated into these school communication tools are listed below.
The School environment safety guidelines provide more than 1700 Queensland schools with an easy-to-use tool that helps to make school road environments safer for children.
#While this department has taken every possible precaution with the creation of these files they are downloaded and used at your own risk. If you do not have software that can play video/sound files, download QuickTime or Windows Media Player. These sites will open in a new window.