Seatbelts
Not wearing a seatbelt continues to be a significant contributor to the Queensland road toll.
In the first 10 months of 2011, 24 people died from not wearing a seatbelt as a result of crashes within Queensland. In reality this figure is likely to be much higher as seatbelt use is only known in about one third of all vehicle occupant fatalities.
In an effort to save lives, the Department of Transport and Main Roads runs seatbelt campaigns to show the consequences of not wearing a seatbelt and to remind drivers and passengers to buckle up.
Wearing a seatbelt can improve your chances of surviving a crash by up to 50 per cent.
Current campaign
The Better buckle up seatbelt campaign launched in January 2012.
The campaign aims to educate and encourage people to change their behaviour by considering the consequences of what may happen if they don’t wear their seatbelt, and to make seatbelt wearing an automatic behaviour.
While the message applies to the wider community, it is especially targeted towards males aged 17–24 and 30–49 who represent the most at-risk groups in terms of seatbelt use.
For more information about the Better buckle up campaign read the ‘Better buckle up’ campaign fact sheet (PDF, 77 KB).
Current advertisements
Better buckle up campaign – television spot schedule January–April 2012 (PDF, 202 KB)
Television advertisement
Radio advertising
Print advertising
Outdoor advertising
Online advertising
Previous campaign (2004)
The 2004 television advertisement, 'Wear it or wear the cost' was set in a hospital and depicted a young man in the early days following a crash, learning to adjust and live with a long-term injury resulting from the crash.
Previous advertisements
Television advertisements
Radio advertisements*
Print advertisement*
*These campaign materials were current up until 31 December 2008. The fines in these advertisements were increased on 1 January 2009.
