Share My Story
Share My Story (launched January 2009) was a highly interactive Queensland Government public education campaign that featured a social networking website where everyday Queenslanders could share how road trauma had impacted their lives.
The campaign integrated television, print, and online communication into a clear message that highlighted the personal impact of dangerous road-use behaviours. The television and print advertising directed Queenslanders to the Share My Story social networking website where they could share their stories, read the stories of others and be directly involved in road safety communication.
The Share My Story website went live on 22 January 2009. Online, print and television advertisements commenced on 23 January 2009.
The Share My Story website closed in October 2012. Those wishing to share their story are encouraged to visit a similar Australian site Journey beyond road trauma.