Young driver campaigns
The Road Trip young driver campaign was launched in 2011. Road Trip is an interactive website for Queensland learner and provisional drivers and their supervisors. The web site features videos, games, quizzes and content about driving requirements and restrictions while on L and P plates.
The Road Trip material was developed to better communicate and engage with young drivers when they are at their most vulnerable stages of the licensing process. It provides critical licensing and road safety information and advice to help keep young drivers safe on the road.
The website is supported by a new look logbook, redeveloped brochures and a social media Road Trip Facebook page.