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Department of Transport and Main Roads

Workforce marketing strategy

Workforce marketing strategy

Workforce marketing strategy iconWorkforce marketing strategy

The Queensland Transport and Logistics Workforce Marketing Strategy 2022–2024 and one-page version (PDF, 198 KB) outline ways to inspire young people and all job seekers to choose a career in transport and logistics.

The strategy has plenty of ideas and inspiration to help you promote transport and logistics in the community and to young people.

It was co-designed with a range of industry representatives to help employers with workforce marketing. It highlights key messages, benefits and communication channels. It also includes specific content for each sector.

Video transcript

We know transport and logistics is a great industry, but how do we spread the word?

With labour shortages, do you need to engage more with young people and job seekers?

The Queensland Transport and Logistics Workforce Marketing Strategy might be the tool to get you started.

It highlights key messages, benefits and communication channels to inspire people throughout our communities to choose a career in transport and logistics.

Help build the workforce for this essential industry.

Get started now.

Transport and logistics careers flyer

Careers flyer iconThe careers flyer is a great tool to help promote transport and logistics careers.

It is a one-page snapshot of transport and logistics careers, including examples of entry level and professional roles, plus a QR code linking to more information online.

Download the flyer and find out more about careers in transport and logistics.

Last updated 21 July 2023