Safety campaigns
What's new
In an effort to reduce fatalities and serious injuries the Department of Transport and Main Roads has developed a campaign to encourage Queensland motorists to test and refresh their knowledge of the road rules.
Queensland's road toll has improved over the past decades with the introduction of initiatives including the .05 blood alcohol concentration limit, random roadside drug and breath testing, and compulsory seatbelt laws.
Road safety partners
The Department of Transport and Main Roads works closely with its partners in road safety to improve safety on Queensland's roads. The
Queensland Police Service, the
RACQ*, the
Motor Accident Insurance Commission,
CARRS-Q* and other department stakeholders work together to ensure a coordinated approach to road safety.
Public education campaigns are closely coordinated with the Queensland Police Service enforcement efforts. Research shows that public education is most effective when supported by police enforcement.
Regular research
The department has established an ongoing monitor of public perception and attitudes towards road safety issues. Regular surveys help evaluate the effectiveness of public education campaigns, as well as identify areas requiring further attention.
Benchmark research was conducted in 1997. Subsequent tracking surveys have been conducted periodically. Read the most recent tracking results in the
Road safety market research fact sheet (PDF, 106 KB).
Public education campaigns
Public education campaigns aim to put key road safety issues on the public agenda. Research results, together with other qualitative and quantitative data, are used to develop campaigns covering a range of road safety issues.
Public education campaigns are grounded in social marketing principles. Social marketing promotes social causes or ideas within a society. Rather than trying to sell a product, this department is selling road safety messages.
Share the road
The new 'Share the road' campaign aims to raise awareness of cycling safety, in particular how cyclists and motorists can share the road responsibly.
The new campaign refreshes the previous Share the Road campaign developed in 2000.
The refreshed campaign is an illustration of the government’s continued commitment to doubling cycling’s share of commute trips by 2021 as detailed the the Queensland Cycling Strategy 2011-2021.
Information in this section:
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