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Public education campaigns
Public education campaigns aim to put key road safety issues on the public agenda with the goal of influencing people’s attitudes and behaviours on the road to reduce crashes and the road toll.
Road safety campaigns are developed using research results and other qualitative and quantitative data. To ensure effectiveness, public education campaigns are coordinated with Queensland Police.
The Department of Transport and Main Roads works closely with its partners in road safety to improve safety on Queensland's roads. The Queensland Police Service, the RACQ, the Motor Accident Insurance Commission, CARRS-Q and other department stakeholders work together to ensure a coordinated approach to road safety.
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