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Signage requirements for ride-booking vehicles

side viewAll vehicles used to provide ride-booking services (excluding taxis and limousines) must display a ride-booking service identification sign, approved by the Department of Transport and Main Roads (TMR).

Booking entity authorisation (BEA) holders must not operate and drivers must not provide ride-booking services without TMR approval of the vehicle sign.

Purpose of vehicle signs

Unlike taxis and limousines, ride-booking vehicles do not have distinctive number plates to aid in identification.

Vehicle signs will not only help passengers identify their ride-booking vehicle, they will also assist the Department of Transport and Main Roads compliance officers and the Queensland Police Service to undertake their duties.

Drivers

front windscreenYou must not produce your own vehicle signs. Your authorised booking entity will provide you with the TMR approved vehicle signs.

You must display the vehicle signs in two locations on your vehicle.

  1. front windscreen: on the bottom right-hand side when viewing the vehicle from the front
  2. rear windscreen: on the bottom left-hand side when viewing the rear of your vehicle.

rear windscreenVehicle signs must not obstruct your view of the road or traffic.

If you take bookings from multiple applications or platforms, you must display the correct signs for each booking entity. This might mean that you display 2 or more signs on your vehicle. Generic signage is therefore not permitted for drivers who provide services for multiple entities.

You must also remove all ride-booking vehicle signs when not in service or when the vehicle is being used for personal use

Booking entities

All booking entities who provide ride-booking services (excluding taxis and limousines) must obtain approval from TMR on their vehicle identification sign. Email TMR at personalised.transport@tmr.qld.gov.au with a scaled image of your vehicle sign. In your email, you must confirm that the sign is retroreflective and a square of at least 146mm x 146mm.

The requirement to obtain ‘approval’ from TMR has changed from ‘notifying’ TMR, taking effect on 9 March 2018. Signs that were notified to TMR prior to this date are now taken to be ‘approved’.

Booking entities must not operate or issue their vehicle signs to drivers until they receive approval from TMR. Booking entities must also obtain a BEA before operating.

Sign requirements

Vehicle signs must meet the following requirements:

  • retroreflective
  • square and at least 146mm x 146mm in size
  • displayed in 2 locations on the vehicle/s:
    1. front windscreen: on the bottom right-hand side when viewing the vehicle from the front
    2. rear windscreen: on the bottom left-hand side when viewing the rear of your vehicle.
  • it doesn’t obstruct the driver’s view of the road or traffic
  • it is clearly visible from at least 20m away from the windscreen.

Guidelines

Booking entities should consider the following when developing their sign:

  • Clearly identify the booking entity by featuring the name, logo, trademark or similar identifier. These graphics should be the main feature of the sign.
  • Keep the design simple and uncluttered to ensure the sign is visible from at least 20m away.
  • Limit the use of generic wording such as ‘Booked Hire’, ‘Booked for Hire’ or ‘Booked Hire Vehicle’, for the use of the main design element.
  • Words such as ‘taxi’, ‘taxi-cab’, ‘cab’, ‘limousine’, ‘limo’ or a similar expression cannot be used on a booked hire service identification sign.

Advertising taxi and limousine services

Penalties

Drivers - the penalty infringement notice fine for failure to position the vehicle signs correctly is $261, with the maximum penalty of $2611.

Drivers - the penalty infringement notice fine for displaying a sign when not providing a ride-booking service is $261, with the maximum penalty of $2611

Last updated
29 June 2018