Promoting the health benefits of walking

Image credit: State of Queensland

Action 3.5, Action Plan for Walking 2019–2021

Status: Complete

Walking content has continuously been integrated across Department of Health promotion channels. Engagement across these channels has exceeded target benchmarks. All content has been developed to speak to a state-wide audience. It has allowed us to educate Queenslanders about the many health benefits of walking and showcase the best locations to go walking across the state. 

Achievements

From September 2019 to May 2021, walking content has been included into the following:

• Healthier. Happier. social media channels, website and email newsletters: this is a promotion campaign to make Queensland the healthiest state in Australia 
• Your Mental Wellbeing website and email newsletters 
• Queensland Health social media channels, website and email newsletters.

These communications allowed us to engage directly with Queenslanders about the health and mental wellbeing benefits of walking. We saw great results across our channels which exceeded our target benchmarks.

Next steps

Queensland Health will continue to promote walking to Queenslanders via our social media channels, various email newsletters and websites. Walking is one of many important health topics and will be integrated into messaging when and where relevant.

More information

You can access the Queensland Health promotion channels by using these links: 

• Healthier. Happier. promotion website
• Your Mental Wellbeing.